James Strauch, Owner

Jim joined the practice in 2010 and became partner in 2015. As a son of the founder, he was raised in the business and always knew he would someday play a key role. What he likes most about TruLife Financial Advisors is helping clients have the life they want through developing long-term relationships and delivering personalized management of their wealth.

 When not at the office, he spends time with his wife Trish and their three kids – Truman, Stella and Navy – much of which is spent at children’s sporting events. His other interests include skiing, golf and adventure travel.

Shiloh Kamrath, CFP®

Shiloh joined TruLife in the Fall 2020, and became an advisor in late 2023. He graduated from the University of Oregon with a double major in business administration and Chinese.

Shiloh has taken the lead on the planning and trading software. He will be the primary contact when it comes to financial planning preparation and delivery. Like everyone else at TruLife, his focus is on our clients and doing his best to be sure they feel secure about their financial plan.

When not at work, he enjoys spending time with his wife Jane, and their new baby girl.

Brian Cantrell

Brian joined TruLife in March of 2020, and became an advisor earlier this year. He double majored in accounting and finance at Portland State University.

Brian has taken the lead on all transfers and transactions for new and existing clients. Brian will work with you to make sure that transactions with us are as smooth and painless as possible.

Away from the office, Brian likes to spend his time with his wife, and high school sweetheart, Sierra and their two “adorable” cats Molly and Daisy. He also enjoys golfing with friends and spending time at the coast.